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How we sold six figures of a $500 brain headset on an X launch
Back in March we ran the launch for @mavehealth, a $500 wearable headset that gently stimulates your brain to improve focus, mood, and stress in about 20 minutes a day.
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How we launched a beanie that reads your brain to 8.4M+ views
The Sabi launch, broken down. 8.4M views across X (formerly Twitter) & LinkedIn in one day. Rahul Chhabra's brain-computer interface, backed by Khosla Ventures, Accel, Initialized, and Kevin Weil.
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X Just Got Its TikTok Moment. It's Called Commentary.
X's new Commentary feature lets you react to any post with a video. Here's why it could be the biggest change since the quote tweet, and what it means for launches.
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How we got 3.6M views & 9,000 demos on a Monday morning launch
A few weeks ago, we launched Helena (@SeijinJung's autonomous AI marketer at @enrich_labs). We ended up with: - 3.6M views - 10x website traffic - Claimed the largest launch of the week for startups
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The Tech Launch Video Formats That Actually Work
Great tech launch videos hook viewers fast, show the solution clearly, and drive one specific action. This guide walks through 20 proven video archetypes across SaaS, hardware, mobile apps, and B2B enterprise products, covering what makes each format work, when to use it, and how to structure it for maximum impact. You'll also find practical guidance on runtime, mobile optimization, common mistakes to avoid, and how to measure success, all grounded in current industry data.
The best marketing motions on X last week
Last week was a genuinely good week for marketing on X. A few motions stood out enough that I wanted to break them down, along with what I think each one actually teaches. The only commonality is that they all found a way to cut through the noise.
How to Create a Launch Video That Drives Real Conversions
It's basically our playbook for making launch videos that actually convert. The whole thing hinges on the first three seconds—hook people with the benefit right away, none of that logo-intro nonsense. Then I walk through the structure I swear by (hook, problem, solution, proof, one CTA), why you need to build for mobile and sound-off, and why you should ship 3-5 versions instead of one. Six phases, start to finish, with the data to back it up. And yeah, if you'd rather not do it yourself, that's where we come in."
We Made a Lot of Launch Videos. Here's What We Learned.
Whether you're launching a product or scaling content, this guide breaks down every type of video production service available in 2026 and helps you pick the one worth your money.
X Launch Video Strategy Guide for 2026: Specs to Strategy
If you're launching a product on X in 2026 and not leading with video, you're already behind. This guide breaks down exactly how to do it right, from the boring-but-important stuff like file formats and aspect ratios, to the things that actually move the needle like hooking viewers in the first three seconds and getting enough early comments to trick the algorithm into pushing your post further.
Clipping is about to take over tech media
@Lovable has @antonosikadaily clipping Anton. Ramp got 85M views with The Office's @BBBaumgartner and used five dedicated cameras specifically so they'd have enough footage. @Replit has @amjadmasadclips clipping @amasad and getting hundreds of thousands of views.
Best SaaS Product Launch Videos of 2026, With Actionable Tips & Real Examples
This article breaks down what makes SaaS product launch videos effective in 2026, highlighting the importance of hooking viewers within the first 47 seconds, keeping videos concise, and using interactive elements like clickable CTAs. It outlines a 4-Beat Framework for structuring launch videos and shares data-backed strategies for different funnel stages and distribution channels.
How We Orchestrated A 3.7M Views Launch in 5 Days | HydraDB
2M views in under 2 hours. Featured in X for you trending for 24 hours. Hundreds of demos booked, and 3.7M views total.
I Launched 3 Startups in 7 Days. Here's how to Go Viral on X.
We launched 3 startups on X in 1 week. 5.2M+ views. Hundreds of US sales/demos. Garry Tan and Gokul Rajaram & more in the replies. Here's what we shipped this week at @atomikgrowth