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Valid

Valid pairs expert marketers with proprietary tooling to achieve top-tier, profitable ad performance.

Founder and CEO @ Valid, Ex-Meta, Ex-Amazon.
San Francisco, CA1.4K followers
TLVC Rating

Great product and video, clear hook and messaging throughout.

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About

Valid is an AI-enabled ad agency, and this launch introduces Valid AI Creative, a production service for AI-generated video ads built to convert on paid social. The company pairs in-house marketers with proprietary tooling to run performance campaigns rather than selling software to brands directly. The new offering focuses on creative for Meta and TikTok, and Rahul Bhardwaj is opening it to outside customers after running it with brands including Replit, Tolans, and Honey Homes. Valid is led by co-founder and CEO Rahul Bhardwaj alongside co-founder Zean Tsoi, with the founders combining technical and advertising backgrounds . Bhardwaj was previously an engineer on Amazon's Prime Air team and most recently a senior mechanical engineer at Meta working on augmented reality. Earlier this year the company raised $5.5 million to build what it describes as the AI-enabled ad agency of the future , with backing from Canaan and existing investors Neo and J Ventures. The launch matters now because performance marketers are actively testing whether generative video can move CPA and hook rates instead of only looking convincing in demos. Valid's argument, framed in the announcement video and on its site, is that the quality of execution determines whether AI ads perform, and that pairing human creative judgment with internal tooling produces results that pure software or pure agencies miss. For founders and growth leads deciding whether to bring AI ad production in-house or hand it to a managed partner, this launch is a concrete reference point on what an outsourced version looks like.
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<500KAI agentSeedProduct launchB2BGlobalAI-generatedUS
Comments (9)
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Priya Kothari4/27/2026

The pitch is 'AI ads that convert' but the landing page hook buries the proof above the fold. First 3 seconds of any creative is everything, you of all people know this Rahul.

Dmitri V.4/27/2026

ok wait, an agency wrapped around AI tooling is actually the right shape for this market right now. everyone selling pure software is getting eaten by 'we'll just do it for you'.

Marcus Adeyemi4/27/2026

Naive question from someone who's never bought an ad: if the AI makes the creative, what exactly are the expert marketers doing day to day? Genuinely curious how the split works.

Lena Schultz4/27/2026

Polite nudge: any chance you'd share a before/after on one of the named brands? Happy to run a piece if there's a real performance story behind the logo wall.

Sofia Marchetti4/27/2026

Logo wall energy is strong, the 'opening to the world' framing is a little 2022 though. What does onboarding look like, self-serve or talk-to-sales gate?

kerningpolice4/27/2026

The launch video color grade is doing a lot of heavy lifting but those lower thirds are fighting the brand mark. Tighten the tracking on 'Valid' and we're cooking.

Yuki B.4/27/2026

Hot take: every 'AI creative' shop launching this quarter is going to look identical by Q2. The moat is going to be the marketers, not the model.

Tomasz Pietrowski4/27/2026

Demos in launch videos always look magical. Curious what the actual turnaround is from brief to first iteration on a real account, not a cherry-picked one.

Deepali Menon4/27/2026

Tweet copy is clean but four sentences and you're already done? Would have loved a thread breaking down one ad that actually converted. The reveal feels half-shipped.