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AI & ML · AI Revenue Platform

Cardinal

Design how you sell.

@mit @trycardinalai
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About

Cardinal is an AI platform for precision outbound aimed at B2B sales and go-to-market teams who want to run outreach, follow-up, research, scheduling, and CRM syncing through configurable agents rather than a stack of point tools. The workflow starts with defining a target list, then deploying revenue agents that each run a distinct motion, plugging in data to see what is landing and with whom, and doubling down on what works . The pitch behind this launch is that as products get easier to build, the durable edge shifts to how teams sell, and the fastest-growing companies are the ones already putting agents to work on real sales tasks instead of experimenting around the edges. The company launches with a real customer base rather than a waitlist. Its site lists 40+ YC companies including Mintlify, Greptile, and Luminai running outbound on the platform, and the launch tweet adds Deepgram and Giga to that group. The stated philosophy is that generic "spray and pray" sequences are burning out, and that precision, finding common ground with prospects, tracking their content, and routing signals from website visits, product signups, and ad impressions into the right sequences, is what actually books meetings now. Cardinal is built by Devi Jha and Jianna Liu, founders based in San Francisco , who are 2x YC founders (S23, W26) and Harvard/MIT CS alums . Their previous company, Leafpress, was an energy software company where they closed customers like Lindt and Honeywell from cold outbound , experience that shows up directly in how the product is designed for founder-led sales motions before a full GTM team is in place.
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Comments (11)
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Rene Ofori12d ago

The 'as products get faster to build, GTM becomes the advantage' hook is doing a lot of heavy lifting in that tweet. Curious if the product lives up to the framing or if this is a landing page in trench coat.

Priya Venkataraman12d ago

Design how you sell is a nice line but the site copy still reads like every other revenue platform. Try 'sell like you built it': short, weird, memorable.

Dom I.12d ago

The launch video's pacing is genuinely good, whoever cut it earned their week. The typographic transitions at 0:12 though, someone loosen that tracking.

Hasan Bayrak12d ago

AI Revenue Platform is a category with roughly 400 residents already. Feels like the pie is getting sliced into confetti.

linh builds12d ago

Watching this while my own GTM tool sits at 84% ready for the fifth month straight. Cardinal team, respect for actually shipping.

Sunny Kohli12d ago

We built something conceptually similar internally in 2019 for pricing experiments. Nobody used it because sales reps refuse to click anything that isn't Slack.

Ada Okafor12d ago

Where does customer usage data live and can I pin it to a region? Enterprise revenue teams will ask this before the demo ends.

Mikkel Rasmussen12d ago

First-tap experience matters even in B2B. If I have to sit through a Calendly to see the product, I've already emotionally moved on.

Yuki Sato12d ago

Any public docs or is this all sales-gated? Would love to see how the pricing model editor actually works before I pitch it internally.

Borja Sequeira12d ago

If anyone on the Cardinal team knows a strong founding AE looking for their next thing, my inbox is embarrassingly open. Have someone great in Berlin.

Chenxi W.12d ago

Do people still not just use spreadsheets and a Notion doc for this? I feel like I keep missing the memo on why revenue needs a platform.