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Superpower

Get better at beinghealthy, every year

Building a new healthcare system. Founder @superpower Sharing my learnings: https://t.co/XnsVjvb0JI
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Sick video, great launch.

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Superpower is a San Francisco healthtech company founded in 2023 by Max Marchione, Jacob Peters and Kevin Unkrich that sells an app-based membership built around preventive care. The $199 membership covers a comprehensive annual lab test that screens for more than 100 biomarkers across cardiovascular health, hormones, metabolism, inflammation and biological age , paired with clinician access and longitudinal tracking inside the app. Superpower Peptides extends that membership into one of the most contested corners of consumer health, giving members a sanctioned channel for peptide therapies aimed at recovery, metabolic health and longevity. The launch is timed to a real regulatory inflection point. Peptides currently sit in a grey zone, with the FDA classifying BPC-157 as a Category 2 bulk drug substance with safety concerns, meaning licensed pharmacies are prohibited from compounding it for human use , which has pushed demand toward unregulated research-chemical resellers. Marchione had been telegraphing this move for months. He told Sherwood News the company was ready to roll out peptides for its patients as soon as it got the nod from the FDA, that the supply chain was set up, and that Superpower was also working with biotechs to run clinical trials on some peptides . Today's announcement turns that groundwork into a shipping product. For founders and investors tracking the category, this is a useful data point on how a membership-style preventive care brand attempts to formalize a market that has so far been dominated by anonymous vendors. Superpower is one of several startups that interprets blood tests and sells supplements , and the peptide launch is its bid to own a higher-trust position as competitors including Hims & Hers move into the same space. The interesting question now is whether tying peptide access to longitudinal biomarker data inside an existing membership produces better adherence and outcomes than the standalone telehealth model.
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Comments (15)
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Bryce Otieno4/27/2026

Peptides as a service is a sentence I never thought I'd live to see in a launch tweet. Bold move putting the FDA on read.

Lena Kovač4/27/2026

The tweet hook does its job but cutting off mid-sentence with a t.co link is a crime against scroll retention. First five seconds of a thread are sacred.

Finn O'Leary4/27/2026

Thread structure was solid until the cliffhanger link. If you're going to tease, give us the second tweet within ten seconds or the algo eats you alive.

Pravesh Doshi4/27/2026

Tagline reads like it lost a fight with autocorrect. "Get better at being healthy, every year" wants to be "Healthier every year. On purpose."

Miyuki Tanabe4/27/2026

Curious how you're handling the pharmacy partnerships and state-by-state telehealth rules here. The "that's beginning to change" framing is doing a lot of heavy lifting.

Raffi Garabedian4/27/2026

My old team at a certain blue logo company shipped a wellness dashboard in 2019 that died in legal review for half of this. Curious what changed structurally.

Omar Benzaoui4/27/2026

Two options framing is classic copy judo. Whether the third option holds up under scrutiny is the actual story.

Chiamaka Eze4/27/2026

Onboarded last month for the bloodwork and the flow was genuinely tight. If peptides ride that same UX I'm in.

sasha plum4/27/2026

Roast mode: "unregulated sources that put your health at risk" is also how my mom describes my fridge. Compelling pitch though.

Kelvin Adeyemi4/27/2026

This is the last peptide company that will be founded without an agent designing the protocol. Screenshot this.

Devika Murthy4/27/2026

Would love to chat for a piece I'm working on about the peptide gray market. DMs open whenever you have ten minutes.

Tomasz Wiśniewski4/27/2026

Building in adjacent longevity tooling and watching this closely. The distribution moat from the existing membership base is the part nobody else can copy fast.

Yusra Binte Karim4/27/2026

Every "we've been working on this for years" launch needs a B-roll of someone staring at a centrifuge. Did the video deliver on the centrifuge quota.

Priya Lunenburg4/27/2026

Been tracking Superpower since the early waitlist days and this expansion was the obvious next move. Cap table energy aside, the bundling story writes itself.

Héctor Villamil4/27/2026

Demo or it didn't happen. Every "access to peptides" pitch I've seen this year was a Calendly link and a vibes deck.