Rox

Revenue agents to secure and grow the world’s revenue

Rox is launching Rox Apps, a builder that lets revenue teams spin up custom applications, like pipeline dashboards or at-risk opportunity flaggers, on top of the customer data already flowing through Rox. The pitch is speed and reuse. Because Rox already unifies account, deal, and activity data for its customers, RevOps and internal "revenue builders" can assemble tailored apps in minutes instead of filing tickets against a Salesforce admin queue. For enterprise buyers who prefer not to build, Rox's forward deployed engineers ship the same apps as a service. The launch matters because it extends Rox from a set of packaged revenue agents into a platform surface. Rox was founded in 2024 by Ishan Mukherjee, former chief growth officer of New Relic, who previously co-founded the software monitoring startup Pixie that New Relic acquired in 2020. Co-founder and product lead Diogo Ribeiro worked alongside Mukherjee at New Relic building in-house customer and revenue systems, an experience that shaped Rox's thesis about legacy CRM. The company's technical bench includes co-founder and engineering head Shriram Sridharan and AI lead Avanika Narayan, whose PhD research focused on applying LLMs to enterprise data wrangling and workflow automation . Rox positions itself squarely at large enterprises. The company describes itself as building revenue agents for the Global 2000, aimed at what its team calls a fundamental platform shift in how sales organizations operate. Rox reports scaling to 25 million revenue agents for Global 2000 customers while still in beta, and has since positioned itself as an open, globally available revenue agent platform. With Rox Apps, the company is betting that once the underlying customer graph is in place, the interesting work moves up the stack to whatever bespoke workflow a given RevOps team wants to run tomorrow morning.

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