Redo

Current: CEO / REDO + VP @Pelion_vp Ex SVP: @ https://t.co/jmRRGFLLUv Ex CRO @ Divvy - marketing, sales, implementations, customer success, customer support, rev ops.

Redo is a Draper, Utah commerce technology company that helps direct-to-consumer brands manage customer interactions across the post-purchase journey , starting with returns and exchanges and now extending into order tracking, package protection, fulfillment, customer service, marketing, and AI shopping experiences. The launch coincides with a Series B round of $81 million at a reported $1.25 billion valuation, led by Smash Capital with participation from existing investors Pelion Venture Partners and Cervin Ventures , alongside the rollout of Commerce Agent, a set of AI tools that handle product recommendations, personalized messaging, agentic storefronts, and text conversations across the shopper journey. The company says more than 4,100 brands use its platform, with more than 1,750 merchants using multiple Redo offerings , a base that has grown roughly 40x in two years according to founder Sterling Snow's launch tweet. Snow, co-founder and CEO of Redo and previously CRO at Divvy, frames the bet as moving beyond returns into the full set of touchpoints where brands compete to own the direct relationship with shoppers, which is the stated use of the new funding. International logistics is the other half of the launch. Redo has acquired ReturnBear, a provider of international returns with fulfillment operations servicing more than 100 countries , letting merchants offer local drop-offs that route to regional hubs for inspection, refurbishment, and refulfillment instead of pushing customers and inventory through cross-border customs. For founders and operators tracking how post-purchase software is consolidating with AI and physical logistics, the launch is a useful signal of where a category leader is placing its next bets.

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