Pit

Co-founder & CEO @pitdotcom Co-founder @voitechnology Currently obsessed with taking enterprise complexity and turning it into reliable production software.

Pit is an AI product team as a service, on which enterprises build and run custom software that runs their business operations. Instead of forcing teams to bend around packaged tools, it documents an internal workflow, designs a fix, builds the software, and integrates with the systems a company already uses. Pit replaces this layer with AI-native software that is custom-built for each company's workflows , targeting the manual glue work that lives between core systems like CRMs, ERPs, and data warehouses. Early deployments span large enterprises in telecom, healthcare, industrials, and retail, where shadow IT and spreadsheet sprawl tend to accumulate. The company is based in Stockholm and was founded by the Founders and CTO/AI leads behind Voi, Klarna and iZettle, who spent years replacing manual workflows with custom, AI-powered systems at scale . CEO Adam Jafer previously co-founded the micromobility company Voi, and he is joined by co-founder Fredrik Hjelm alongside founding engineers and a founding designer drawn from that same operator network. This launch marks Pit's exit from stealth with $16 million in funding led by Andreessen Horowitz (a16z), with participation from Lakestar, the Pit founders and executives from OpenAI, Anthropic, Google, Deel, and Revolut, as well as the Stena and Lundin families . The timing matters because vibe-coding tools have made prototypes cheap while production-grade internal software remains expensive, and Pit is pitching itself as the layer that takes those ideas the rest of the way into running operations.

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