Palette

building @trypalette_ai (YC S26)

Palette is a single-conversation platform for generating, editing, and directing video and image content, aimed at enterprise creative teams and independent content creators who currently juggle separate tools for storyboarding, generation, editing, and post. From one prompt or reference sheet, it produces scenes that stay consistent across shots, characters, and styles, and lets users revise the output in plain language, swapping objects, restyling scenes, or recutting a long take into a tighter edit without leaving the thread. Under the hood, it routes each subtask to the model best suited for it, sending lip sync to a voice model, physics-heavy shots to Kling, anime looks to a separate anime model, and b-roll to whichever provider is cheapest, so users get a coordinated pipeline rather than a single general-purpose generator. The company positions itself as an interactive multimodal generation platform that helps people create, personalize, and maintain multimedia content at scale , with target verticals spanning marketing, entertainment, learning and development, customer support, product, manufacturing, healthcare, retail, field service, and safety training. Character and brand consistency are core to the pitch, users define a character or reference sheet once and carry that visual language through multiple shots and formats, which matters for teams producing recurring ads, training modules, or episodic content where identity drift across clips is a common failure mode of current generative tools. The launch is notable because it lands as the market fragments into dozens of single-purpose generators, and Palette is betting that orchestration across those models, plus persistent context in one workspace, is more valuable than any individual model advance. The company was founded by Serena Pei, an MIT computer science undergraduate previously affiliated with the MIT Laboratory for Information and Decision Systems and MIT FutureTech, and the team describes itself as MIT computer science graduates and multimodal AI researchers. Palette is part of Y Combinator's S26 batch and lists Y Combinator and OpenAI among its backers on its site.

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