Novella

CEO of @withnovella - Complicated Insurance Made Simple || Occasionally blog: https://t.co/GXlDJKRtkN

Novella is a wholesale insurance brokerage that pairs human producers with AI agents to handle the back-office work that typically slows down specialty placements. The product is aimed at retail agents sending in submissions and at wholesale brokers who want to spend more time on relationships and less on paperwork. AI agents handle placement, binding, form comparison, policy review, subjectivity collection, inspections, billing, endorsements, renewals, and more , with an initial focus on middle-market commercial property, general liability and excess casualty business . The launch marks a $21 million capital raise, including a recently closed $16 million Series A led by Brewer Lane Ventures, with participation from Box Group, Crystal Venture Partners, SV Angel, Avid Ventures, Verissimo Ventures , Blank Ventures, and global insurer Arch. The capital will fund broker recruiting and continued development of the platform as Novella scales nationally. The company is licensed in all 50 US states and has been appointed by close to 100 specialty carriers and MGAs to broker P&C insurance . Novella was co-founded in 2024 by CEO Max Kane, who previously worked in product at Lemonade, CTO Michael Tsibelman, a former senior engineer at Microsoft, and head of brokerage Alex Broome, who previously built a real estate insurance brokerage . The bet underneath the launch is that vertical AI tuned to E&S workflows can let a single producer carry a larger book without losing the relationship work that wins accounts, a thesis worth watching as more services businesses test whether AI agents can compress the cost of complex, judgment-heavy work.

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