MTS (Monitor The Situation)
To monitor the situation is to watch history in the making
Feels dystopian. Generic music. Didn't understand what the show was about. Turns out its two dudes livestreaming their timelines... Video built hype so it's three stars but it oversold what the show actually is.
About
A 24/7 news network run off a timeline is either genius or the fastest path to broadcasting someone's Zyn review as breaking geopolitics.
Tweet copy is tight, the 'We are Live Now' landing is the only part doing any real work. Everything above it reads like a deck slide.
ok wait, 'timeline-native' is actually a phrase I've been waiting for someone to just say out loud. The always-on part is the scary promise though, who's on the 4am shift.
Define 'always on.' If there's a human in the loop you have a rota problem, and if there isn't you have a hallucination problem.
Show launches in this category have the burn profile of a small nation. Curious what the actual revenue thesis is beyond vibes and clipped verticals.
The situation has been monitoring us this whole time.
The market for more news is shrinking, the market for someone telling you which news to ignore is exploding. Wrong side of the trade.
Tech, finance, geopolitics AND culture. The only thing missing from that list is 'and also sports' and we'd have reinvented a newspaper.
sorry dumb question but if it's always on, where do I actually go to watch it? the tweet just links to more tweets
I still have a Bloomberg tab open from 2019 and it has yet to fail me. Call when there's an RSS feed.
One more thing for the roadmap: a 'catch me up' button. Nobody has eight hours to scroll history in the making.
Distribution question that nobody is asking: what happens the day X rate-limits your stream. Single point of failure is the entire network.
building something adjacent, was maybe three weeks out, now reconsidering the whole thing after seeing the positioning here
Every news network thinks it is watching history. Most are watching each other.