Lamina Labs
The fastest way to turn any idea into an explainer.
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20 seconds to a whiteboard video is wild, but the real test is whether the hand drawing actually matches what the narrator says. Half the tools I've tried just draw a stick figure while explaining quantum tunneling.
The launch video itself is doing the thing it sells, which is the only acceptable way to launch an explainer tool. Anything else would have been malpractice.
We shipped something adjacent to this internally in 2019 and the hard part was never generation, it was caption timing. Curious how Simi handles narration sync at the 20 second tier.
Cute demo but every one of these tools dies the moment you ask for a video longer than 90 seconds. What happens at minute three when the marker should still be on screen?
Counterpoint, the long-tail use case is exactly where the margin lives. Teachers making 10 minute lessons will pay more than marketers making 30 second loops.
How many people are behind Simi? If this is under five engineers I am closing my laptop and going for a walk.
Three engineers and a designer, I would bet money on it. The product surface is small enough that a bigger team would have over-built it.
Tried the prompt box on mobile and the keyboard covered the submit button on my first attempt. First-tap UX matters more than the 20 second render time, fix that before the traffic hits.
Curious what your retention curve looks like after week two. Explainer video tools tend to have brutal one-and-done usage unless you nail the teams use case.
This is the last whiteboard video product that will ship without an agent loop researching the topic first. By Q2 someone will plug in deep research and yours will look like a flipbook.
Polite ask: any chance you'd share which use cases are pulling ahead in early usage? Education, marketing, internal training? Happy to chat off-thread.
Tools come and go. The ones that win make you feel smart in the first ten seconds, not the first ten minutes.
Still waiting for someone to convince me explainer videos are not just PowerPoint with a British accent. I will evaluate this again in 2027.
What is the pricing tier where 20 second renders actually live? If the fast lane is gated behind enterprise the headline number is doing a lot of work.