Kuli × YC

Creator Marketing Operating System | Run 3x more influencer marketing campaigns with same headcount

Kuli is an AI agent built for social media and influencer marketing teams at large consumer brands , designed to take over the manual work of scouting creators, tracking trends, and running campaigns. Rather than handing marketers another database to query, the agent actually watches the content on socials in the brand's context , then turns that analysis into campaign execution. Teams at Supercell, Disney, and Havas use it to scout creators, run analysis on trends and competitor strategies, and understand what makes their campaigns perform , with the company claiming campaigns ship roughly four times faster than on previous stacks. The launch matters because influencer marketing has spent the last decade fragmenting into discovery tools, CRMs, spreadsheets, and agency middlemen, and Kuli is pitching a single agent that orchestrates all of it. The product reads video content directly, which is where most of the signal in creator marketing now lives, and pushes that intelligence into the workflow a brand manager already runs. For operators evaluating where AI can compress headcount in marketing, this is a concrete bet on replacing manual creator vetting and trend research with a coworker style agent. Kuli is part of Y Combinator's Spring 2026 batch and was founded by Michael Hodara, cofounder and CEO, who previously led AI and data science across Aircall's go-to-market organization and built systems that allocated over $20M in annual paid marketing spend , alongside Jonathan Hassan, cofounder and CRO, who spent six years advising enterprise clients at KPMG on M&A transactions before leading sales and business at Kuli . The company is headquartered in San Francisco with operations in Paris.

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