HiveMind
the Social Intelligence.
About
The film is gorgeous but 'DM me for the plot' as a bio is the most unhinged GTM move I've seen this quarter. Are you a company or an ARG?
Pacing in the first 15 seconds is doing real work, the cut to the phone glow is what kept me watching. Whoever edited this earned their flat white.
Watched the whole thing waiting for a product shot and got vibes instead. I respect it, but my brain is itching to know what I'm actually signing up for.
Calling something 'the Social Intelligence' is a wild flex when I still don't know if it's an app, an agent, or a séance. Bold to ship a trailer before a tagline that explains anything.
Counterpoint: consumer social is not shrinking, it's just allergic to anything that explains itself. HiveMind leaning into mystery might be the only sane play left.
Curious about the funnel here, the tweet is pure mystery box and the landing page doubles down. First-tap experience had better be a payoff or this is a lot of cinematics for a waitlist.
If this is built on real stories from real people, I assume there's a serious data layer underneath. Or is the 'hivemind' just a group chat with extra steps?
futurelovers dot com as the domain for a product called HiveMind is the kind of choice that either wins a Webby or confuses my mother. Possibly both.