HappyHorse
AI-powered video creation
About
The horse metaphor stretched longer than my last standup. I respect the commitment to the bit though.
Whoever edited the launch reel knows what they're doing, the cuts on the painter shot hit. Whoever wrote the copy needed one more pass.
Three weeks out from my own launch and now I'm rewriting my entire announcement because of this horse thing. Thanks I hate it (I love it).
ok wait, is the product actually called HappyHorse or is that a placeholder that escaped containment.
My horse has been waiting inside me for so long it's now a glue stick. Anyway, signing up.
Building something adjacent in the AI video space and I have to say, the horse positioning is bold. We went with something boring like 'storyboards'.
We had a tool internally in 2019 that did scene-to-video off text prompts. Different stack, same energy. Curious where the moat is here.
Beautiful manifesto. How does a creator actually get a finished export onto TikTok in under 5 minutes is my only question.
The tweet thread cuts off mid sentence and somehow that makes the horse feel even more trapped. Accidental art direction.
Retention curves on AI video tools have been brutal across the category. Would love to see week 4 numbers before I tweet 'interesting'.
Hot take: the launch video is doing more storytelling than most actual short films I watched this year. Whoever cut it deserves a raise.
Quick roadmap thought: let users name their horse. Persistent identity across projects, suddenly you have a character system and not just a tool.