GLIF

building the creative super agent @heyglif / https://t.co/GVc2KGouz6

Glif V2 is a chat-based creative agent that turns a single prompt into finished media, spanning images, video, audio, and edits in one conversation. It is aimed at marketers, filmmakers, designers, and short-form creators who want to skip the step of learning individual model UIs. The new Glif is simpler and more capable at the same time: one AI agent with access to 100+ native tools, all through a single chat interface. Instead of building workflows, you just talk to Glif. It figures out which tools to use, chains them together, and produces rich media, images, videos, audio, code, all in one conversation. The launch matters because Glif is rebuilding around how people actually want to work with generative tools. The old Glif was a multi-agent workflow platform where you'd wire up bots, create node-based spell graphs, and orchestrate complex multi-step automations, powerful but also complex and hard to get started with. V2 drops the node editor and lets the agent route requests across a broad roster of models, including Flux, Runway, Kling, Veo, and ElevenLabs, loaded dynamically so the system stays responsive. The company leaned into the point by producing its own launch videos entirely inside the product. Glif is led by co-founder Fabian Stelzer, who co-founded GLIF in 2023 as an AI platform that lets anyone discover, run and create their own AI agents and workflows and previously started the AI filmverse project SALT. The pitch to operators and founders skimming this launch is concrete. Bring the creative idea, and Glif handles the model selection, chaining, and output across modalities without requiring prompt engineering expertise or a stack of subscriptions.

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