Freename AI

The identity layer for the new agentic internet, powering domains and AI agents to build and monetize your business.

Freename AI is an all-in-one platform that turns a chosen name into a working business presence, generating brand identity, building a website, and pushing the result toward visibility on Google as well as answer engines like ChatGPT and Perplexity. It is positioned as an AI-powered toolkit that builds your brand, launches your website, optimises your visibility, and runs your business identity autonomously, with no coding required. The target user is a founder, solo operator, or small team that wants to skip stitching together a registrar, site builder, SEO tool, and marketing stack. The launch matters because it sits on top of Freename's existing domain infrastructure. Freename is an ICANN accredited registrar that has spent the last few years bridging traditional DNS and Web3 domain extensions, and Freename AI is the layer that activates a registered name as a live business rather than a parked URL. The pitch around an "identity layer for the agentic internet" reflects a bet that AI agents, not just human visitors, will increasingly need to find, parse, and transact with brands, which is why the product emphasizes discoverability inside LLM-based search alongside conventional SEO. The company is based in Zurich and was launched in November 2022 by co-founders Davide Vicini and Mattia Martone, with Vicini serving as CEO and Martone as COO . Freename closed a $6.5 million Series A led by Entrée Capital earlier in 2025, and this release extends the team's domain registrar roots into a broader business-identity product that ties the name, the site, and the marketing surface into one workflow.

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