Enrich Labs

Co-founder & CEO of @enrich_labs Watched brilliant marketers waste their best hours on work AI should be doing, so I'm fixing that 👇

Helena is an autonomous AI marketing agent from Enrich Labs that takes a company URL and then researches the brand, customers, and competitors before running paid ads, email, social, and SEO on its behalf. The audience is founders and lean growth teams who cannot staff a full marketing function, and this launch matters because it moves Helena past one-shot content generation into a closed loop where she scores her own campaigns against targets, kills underperformers, and rebuilds the ones that miss, including work she originally set up herself. Winners and losers get flagged with reasoning back to the user through email or Slack. The company, based in San Francisco, was co-founded by Seijin Jung, who serves as CEO, and Yunfeng Bai, who leads engineering as CTO. The framing behind this release is spelled out in the team's own research, where they describe self-improving loops already running in production across their customer base, with Helena scheduling her own follow-up reviews rather than waiting for a human to intervene between campaigns. For operators evaluating the current wave of marketing copilots, the interesting bet here is the grading step. Most AI marketing tools stop at generation, so an agent that judges its own output against ROAS or traffic goals and iterates without prompting is a more direct test of whether long-horizon agents can actually own a channel end to end. Helena is live for all users at hirehelena.com.

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