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Enigma

Enigma builds the AI models that make any robot intelligent, and the interfaces that make them intuitive to use.

Robots that feel right.
San Francisco4.7K followers
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Enigma is putting 100 real, AI-powered robots on the public internet at robots.online, letting anyone with a browser send commands and watch physical hardware carry them out in real time. The launch coincides with the company's emergence from stealth and is aimed at giving engineers, operators, and curious observers a hands-on way to probe how well general-purpose robotics models actually work outside a lab demo. Founded less than a year ago by CEO Jonathan Jacobi and CTO Gal Niv, Enigma is developing foundation AI models for robots, alongside software and interfaces designed to make robotic systems easier to deploy and operate. The technical bet is on a robot-agnostic stack. The company trains AI models that bring intelligence to any robot, on any hardware, and builds novel user interfaces on top of them, which is why the public demo can span different physical setups and tasks rather than a single scripted showcase. The video walks through one such interaction, a conversational cocktail-making session in which a user picks a theme and the robot selects colors, bottles, and steps, hinting at how the interface layer translates casual natural-language intent into grounded physical action. Jacobi and Niv previously served together in Israel's Unit 8200, and Enigma is based in San Francisco. Israeli startup Enigma has emerged from stealth with a $71 million Seed round led by Index Ventures and Ribbit Capital, which matters here because the robots.online experience doubles as a data-collection surface: every session with a public user is feedback on how people instinctively try to instruct machines, which feeds back into the models and the interfaces the company is selling to partners in entertainment, retail, and health.
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Tomás Kwame16d ago

100 real robots online is a chaos experiment disguised as a launch. I give it 6 hours before someone teaches one to flip off the camera.

Chidi Obi16d ago

What's the pricing story here? Per-robot-minute, per-model-call, or is this the free-to-attract-data phase before the meter turns on?

Priya Vatsal16d ago

The tweet copy is refreshingly short. No thread, no 12-tweet manifesto, just 'go make one do something'. More of this energy please.

Emin K.16d ago

Engagement on this tweet is climbing weirdly fast for a robotics post. Either the algorithm loves you today or there's a very online robot lobby I didn't know about.

Niko Bergstrom16d ago

How is the queue handled when 4000 people try to jog the same arm at once? Curious if this is real-time control or gracefully batched behind the scenes.

Kaveh Moradi16d ago

Genuine question, is the model doing the interpretation or is this teleop with a pretty wrapper? The demo doesn't quite make that clear.

Reyhan K.16d ago

This is probably the last robotics demo we see that isn't fronted by an agent picking tasks for you. Feels quaint already and I mean that kindly.

Farah El-Sayed16d ago

The landing page kerning on 'Enigma' is doing something weird on mobile. Small nit but you know I had to say it.

yuki16d ago

Docs? SDK? Or is the browser the only surface for now. Would love to know how open the model side is before I recommend this to the community.

Sasha Milev16d ago

One more thing for the roadmap: let two users co-pilot the same arm. Nothing says 'feel right' like fighting a stranger over a gripper.

Amara Okonkwo16d ago

Before we deploy anything remotely resembling this in a warehouse, I need SOC2 Type II and an SSO story. Cute demo though, forwarding to ops.

Linh Tran16d ago

Reminds me of what Physical Intelligence and Skild are pushing on the model side, but the public-access angle is a genuinely different wedge.

Benoît R.16d ago

How many people built this? If it's under 15 I'm going to be insufferable about it on my podcast this week.

Dasha P.16d ago

The launch video's pacing is so calm it's almost suspicious. Whoever edited this understood that robots doing normal things is the whole flex.