Conversion

Co-founder @conversionai. @UCBerkeley dropout.

Conversion is a B2B marketing automation platform that today is launching Conversion Agents, an agent layer built directly into the product so marketers can describe a task in plain language and have it executed against their live data. The platform unifies CRM and warehouse data, including Salesforce, Snowflake, and BigQuery, into one model purpose built for marketing , then lets agents handle the operational work that fills most MOps calendars: Salesforce syncs, lead scoring, campaign builds, QA, reporting, and inbound routing. It is aimed at marketing ops teams and marketing leaders at companies replacing Marketo, Pardot, and HubSpot , with early customers including Plaid, People Data Labs, Veriforce, and GovWell . The launch matters because it reframes the agentic marketing pitch around a real system of record. Instead of bolt on copilots layered over legacy MAPs, Conversion Agents run on the same data model, approval flows, and audit trails as the rest of the platform, which is the friction point most enterprise teams hit when they try to put agents near production campaigns. The accompanying launch video leans into this with a tongue in cheek portrait of the over extended marketing operator whose nights and weekends disappear into Salesforce hygiene and event prep, framing the product as a way to push that work onto agents and keep humans on strategy. Conversion was founded by Neil Tewari and James Jiao , two former UC Berkeley students who started the company after building a homegrown marketing tool for themselves and conducting more than 150 interviews with marketing executives . The $30M figure in the launch tweet lines up with public reporting: the company has raised a total of $30 million between its seed and Series A , with a $28 million Series A in July 2025 led by Abstract Ventures and participation from HOF Capital, True Ventures, Antler, and angels from OpenAI .

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