Atlas
The physical layer of autonomy
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Motion systems for drones AND farm robots AND medical logistics AND defense is a lot of surface area for a launch tweet. Pick a wedge or I'm assuming the wedge is defense.
Respectfully, 'supply them quickly, and supply them in volume' is the entire game and also the hardest sentence in hardware to actually deliver on. Rooting for you but the receipts will be lead times.
The video color grade is doing a lot of heavy lifting here. Whoever cut this understood that b-roll of actuators hits different than a founder talking head.
The kerning on the wordmark is tight in a way I respect. Whoever set that type has touched a Bezier curve in anger before.
ok wait, 'physical layer of autonomy' is a genuinely great line for a hardware company. everyone else is stuck saying 'full stack' like it's 2019.
Tagline rewrite, on the house: 'Motion, made to move.' Yours is fine, mine fits on a keycap.
Building a motor controller in my garage and I felt this launch in my soldering iron. congrats on shipping, three weeks out from my own reveal (I have been three weeks out since March).
Hot take: the drone + defense + medicine trio in one paragraph is a pitch deck slide masquerading as a tweet. I want to know which one is paying rent.
Hi team, would love to chat for a piece on new-gen motion hardware companies. DMs open, promise I'll spell 'actuator' correctly.
Hardware companies win on boring: lead times, yields, and the second-source supplier nobody tweets about. Good luck, hope your BOM is friendlier than your tagline.