Rokt

SVP @ Rokt • Co-founder @Aftersell (acq. by Rokt) 📈💸 • Lessons from generating $1B+ for ecommerce merchants

Rokt Thanks turns the order confirmation page into a revenue channel by showing a single curated offer from a network brand right after a shopper completes checkout, paying the merchant when the shopper engages. The pitch is aimed at ecommerce operators who want incremental margin without touching conversion, since the placement runs after the purchase is locked in. Per-order economics on the marketing page are framed as roughly $0.30 to $0.50 in additional profit per transaction , with the team positioning the upside as up to 10% in added profit for stores that plug it in. This launch marks the milestone of Rokt having paid out over $1 billion to brands in its network, and it bundles a free "Profit Gap Agent" that audits a checkout flow and surfaces ten leak points an operator can fix. The offers themselves come from advertisers in the Rokt network, with the company citing partners like Fabletics, HelloFresh, Hulu, Disney+ and Venmo, and merchant case studies including Jones Road Beauty, True Classic, Poshmark, Fanatics and Kohl's. Selection is driven by a recommendation layer trained on prior transaction data across the network. The launch is being run by Varun Kundra, an SVP at Rokt and co-founder of Aftersell, the Shopify post-purchase app that Rokt acquired in February 2024 in a cash-and-equity deal, with Armon Shokravi now leading Rokt Aftersell . Rokt itself was founded in Sydney in 2012 by Bruce Buchanan, a former Jetstar CEO , and Rokt Thanks is the SMB-friendly packaging of the same confirmation-page monetization that larger enterprises in the network have run for years.

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